F.O.R. WOLRDWIDE B2B GIFTS

CO-FOUNDER AND HEAD OF DESIGN INNOVATION DEPARTMENT, INDUSTRIAL DESIGN, ART DIRECTION.

In the summer of 2012, I was invited to Project 111 as a Designer and Art Director. In 2013 on the basis of the company the Department of Design and Innovations on my initiative was created. The task of the Department was to create products for the new brand F. O. R. for the international market. In Russia it was the first experience of creating a brand of b2b gifts with such ambitions. The Department had all the necessary equipment for prototyping — CNC machine, 3D printer and other hand tools. In 2 years of work hundreds of concepts of new products were created, many of them reached the prototypes executed at our Department or in China. Dozens of products were produced in China in small batches. Several products have been recognized at international exhibitions and awards. In 2015, I left the company to continue my own projects.

Full time staff:

Mike Wite [Mikhail Belyaev]: Head of Department, Art director, Industrial designer

Alexey Chugunnikov: Leading industrial designer

Evgeny Malenkikh: 3D CAD developer

Chuck Wiechard: Industrial designer, CAD specialist

Artem Pugachev: Project manager

Alexander Kostritsky: Graphic designer

Evgeny Yushchenko: Workshop master for prototypes

A few photos of the workflow.

For more efficient launch of new products, I visited more than 10 factories in South China. The factories were in different directions: ceramics, leather, wood, metal, plastic, electronics.

One of exhibitions: Mega Show Part I in Hong Kong 2013.